Wherever possible, we aim to use the primary logo in full-color.

The glitch effect includes RGB-style distortions. Use these as your base brand colors:

Color

• Electric Red - #FF003C - Glitch highlight
• Neon Blue - #00CFFF - Glitch highlight
• Green Lime - #00FF85 - Accent/Glitch trace
• Lemon Yellow - #F8FF00 - Accent/Glitch trace
• Electric Red - #FF003C - Glitch highlight
• Noon Pink - #D412DA - Accent/Glitch trace
• True black - #000000 - Base/Primary

When our primary or full-color logos aren’t an option, use the monotone logo that provides the most contrast. Please note, the monotone logos have a gaps.

Some conditions that make using our primary or inverted full-color logos impossible include:

• When budgets require single color printing.
• When accurate color representations aren't attainable.
• On busy or patterned backgrounds.
• On backgrounds without enough contrast.

There are a few circumstances where our brandmark, The icon, can represent the brand on its own without the wordmark.

• When logo legibility is compromised. If the size of the logo would make the wordmark illegible.
• When a full-color logo is nearby. For example, in a multi-panel ad featuring a large full-color logo, The Icon can be used alone as a secondary brand signifier.
• In a situation where the brand is already established. Within our product, our offices, or at an event. Anywhere The Icon will be instantly recognized as part of our brand.
• When space is extremely limited. For example, when the logo must live within a square or circle shape.

Our logo works best when it has enough room to breathe. Maintain a minimum padding equal to the height of the "x" around all sides.

To maintain the visual integrity of our logo, do not display the logo smaller than 60px width to preserve legibility of the glitch effect.

Here’s a few examples of what we should absolutely avoid when using the logo.

Do Not:

• Alter the colors or effects.
• Stretch, skew, or rotate the logo.
• Place on a background that clashes with the glitch colors (e.g., bright neons).
  
  
  

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.

Use of our brand assets must be expressly authorized in writing.

Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.

Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage.

Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.